Friday, 26 October 2012

Google Updates: EMDs & Link Disavow Feature

Google 貼牌冰箱(Google Refrigerator)
Google 貼牌冰箱(Google Refrigerator) (Photo credit: Aray Chen)
Google's recent update targeted low quality exact match domain sites.   This means that Domains which were being used for the sole purpose of ranking higher , and which had poor quality content were penalized severely.

As part of an ongoing process of improving the quality of search results this was just one example of the many ongoing changes Google is implementing.

The solution to this is just to ensure that all sites have lots of high quality content and that they are being optimized for broad range of keywords and not just those exact match keywords which are in the domain name.  This should fix the rankings overtime, but it does required revision of the onsite optimization and resubmission to the search engines.

Recently Google also launched the Disavow Links feature within Webmaster tools.  This is an advanced feature which should not be used by most site owners.

There are several theories out on the purpose of the link disavow feature.  Many experts believe that this is part of Google's crowdsourcing strategy to help them leverage the public masses to identify what could be deemed as low quality sites or directories.   As such we do not advise ANY use of the disavow feature until a site owner has consulted with a credible SEO expert.   In many cases removal of links will result in dropped rankings.    Very rarely is it possible for links to cause a site to  be penalized, so this feature from Google is seen as a GAMING tactic whereby Google is tricking the public into giving them information which they can amalgamate into their algorithm for their own purposes.

In the end, the basic fundamentals never change.  As long as high quality ongoing content is being published and shared throughout social sites and article directories, along with other legitimate marketing activities, then there is potential for solid gains and ROI for a business.

The old adage CONTENT is KING has never been truer than today.    If you need help with your site content get in touch with an expert at Mindshark today.

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