Wednesday 25 April 2012

Mindshark Marketing: Not a SCAM or Rippoff , Rather a Hidden Success Secret

What is it that makes an SEO firm successful and reliable?   What makes an SEO firm a SCAM and a Ripoff?   These are questions that one must ask when selecting an appropriate vendor.

Let's examine these questions

Reliable SEO Firms:

  1. Have open transparent reports and case studies available upon request.
  2. Have video testimonials of clients along with their site information, real analytics data etc
  3. Have credible certifications and awards.  Examples would be Google Certification,  Top SEO Awards, and References from Partners and Clients
  4. Easy to reach support staff, and account managers who are local and available daily by phone.
  5. Have successfully optimized at least 1000 campaigns
  6. Have highly educated and skilled technical staff who are up to date on latest methods.
  7. Have at least one or many physical Office locations and places of business.
  8. Have A ratings with the BBB Better Business Bureau.

SCAM & Rippoff SEO Firms

  1. Typically small shops or shops which are hard to find information about
  2. Some even do not have Phone numbers openly exposed.
  3. Do not have certifications or Ratings
  4. Minimal staff,    or one man shows.......with very few technical resources in house
  5. Do no have a wide range of service offerings


Important Tips to Keep in Mind:

  1. Many highly successful SEO firms also sometimes have some negative attacks against them online.   One must examine these for legitimacy.    These are usually written under Alias by NON clients,  by COMPETITORS, and also by others online DEFAMERS and EXTORTION COMPANIES who typically setup sites to list negative comments about several companies and gain TRAFFIC by using other companies BRAND exposure.   This is a highly unethical practice but in today's environment there is not enough legal enforcement to stop such criminal/ unethical activity.   This will change in the future, but clients should be aware and able to identify and ignore such banter.
  2. Speak to Actual Clients or get References from Actual clients of the company you are considering.  Find out what they experienced in the start, and over time to get a true picture of the companies delivery and service.
  3. What sort of process does the SEO company have in place to generate results?   A real established process is critical to ensure ongoing success.    Take a look at the process and system which Mindshark Deploys for all campaigns:


There you have some great tips to filter out the noise,   look at the real facts, and select a credible SEO vendor to ensure ongoing longterm success.

Here are some sample testimonials below: